If you’re looking to grow your small business with social media in 2025, social media is one of the best places to start. Whether you’re just getting going or you’ve been around a while, having a smart, easy-to-manage strategy can make a massive difference. Here’s how to use platforms like Instagram, Facebook, and LinkedIn to show up, connect with customers, and actually enjoy the process.
The good news? You don’t need to be glued to your phone 24/7 or post five times a day to see results. You just need a smart, consistent plan that connects you with the right people and gives them a reason to stick around.
1. Ditch the Overwhelm — Start with One Platform
Trying to show up on every social media channel is exhausting—and totally unnecessary. If your audience is mainly on Instagram or Facebook, start there and focus on doing it really well.
Look at where your current customers spend their time. Where do you get the most interaction? That’s your sweet spot.
JKW Tip: Instagram and Facebook are great for local businesses and e-commerce. LinkedIn is fab for B2B or services with a personal touch (like coaching or consulting).
2. Create Content That Solves Problems
Think less “buy this” and more “this might help you.”
People follow brands that offer useful, honest, or inspiring content—not constant promotions. A strong content mix might include:
- Quick tips or tutorials
- Behind-the-scenes updates
- Client transformations or reviews
- Answers to common FAQs
- Posts that show your personality and story
Example: A local café could post a reel on how to make their best iced latte at home. A counsellor could share a calming quote and a reminder to take a break today.
3. Plan Ahead (So You Can Log Off)
Batching your content in advance saves hours each week. You can spend one day a month planning, creating and scheduling, then forget about it (well, mostly!).
Bonus: This is what we do for our clients at JKW—if planning’s not your thing, it’s ours.
4. Don’t Forget to Engage
Here’s the secret: posting is only half of the work. The magic happens in the comments, DMs and stories.
Spend a few minutes replying, sharing, commenting, and connecting with others in your community or niche. It builds trust—and that turns into bookings, purchases, and enquiries.
5. Know When to Ask for Help
Marketing can feel overwhelming. If your time is better spent running your business, it might be time to outsource. That’s exactly why we offer a 7-day free trial—you get a taste of what we do, with zero pressure.
Let’s Grow Your Small Business with Social Media. Together
You don’t need to be viral. You just need to be visible to the right people.
If you’re feeling stuck or want to build a proper plan that actually brings in leads—without spending your entire life on Canva—we’re here to help.
